by Shiloh Sophia McCloud

It is a marketing cliché to rise “above the noise.” But the racket of media and newer social media is getting ever louder. Is this a cause for despair? Does this give writers and editors a sense of futility in the publishing world or in producing, as some are calling what used to be books, a content delivery system?

But as we gather the stories for the Wisdom anthology, it occurs to me that this “book” is not actually intended for everyone. That means that we only have to reach above the noise in certain arenas, turn down the volume in only a few rooms to find a listening ear.

It is an irony of our high tech world that the louder the noise, the more likely we are to actually reach our target audience.

Challenging and exciting!